Hire a Marketing Analytics Consultant
One view that proves your marketing ROI, not just reports it.
7+ years running BI in-house at an $800M+ company. Salesforce Certified Tableau Desktop Foundations.
I’m Clair Wyant, an independent marketing analytics consultant based in San Diego, California, and I build one unified view that proves your marketing ROI instead of just reporting it. I connect your Google Ads, Meta, GA4, and CRM data into a single, decision-ready dashboard, lock down how each channel defines a conversion, and hand your team reporting they can actually run decisions from. You work directly with me start to finish (not an agency or a handoff), remotely across the US on US business hours, drawing on 7+ years running BI in-house at an $800M company. If your channels never seem to agree, the first step is to Book a Free Intro Call.
Based in San Diego, working with teams across the US. You get the senior person who builds it, not a firm that hands you to a junior.
Call or text: (619) 324-3148
GA4, Ads, Search Console, and CRM, reconciled in one dashboard
GA4 says one number, Google Ads says another, and your CRM tells a third story, so no one trusts the report. I trace each metric back to how it is tracked, line up the definitions, and pull GA4, Google Ads, Search Console, and your CRM into BigQuery, then into one Tableau or Looker Studio dashboard, so paid, organic, and sales sit in a single view. I handle the connection into BigQuery myself and model the data in SQL, and my 7+ years running business intelligence in-house at an $800M company was largely about making numbers like these line up. You work directly with me, the person who builds it, not an agency handoff.
A decade in marketing, not just analytics
I bring a decade of digital marketing experience, not just analytics. I’ve worked the practitioner side: website design and maintenance, CRO, SEO, paid advertising, email, and social. So when I build your marketing reporting, I know which numbers actually drive decisions and why they move, not just how to chart them.
I’m Clair Wyant, an independent marketing analytics consultant based in San Diego, California, and I build one unified view that proves your marketing ROI instead of just reporting it. I connect your Google Ads, Meta, GA4, and CRM data into a single, decision-ready dashboard, lock down how each channel defines a conversion, and hand your team reporting they can actually run decisions from. You work directly with me start to finish (not an agency or a handoff), remotely across the US on US business hours, drawing on 7+ years running BI in-house at an $800M company. If your channels never seem to agree, the first step is to Book a Free Intro Call.
See the numbers reconcile for yourself.
You can judge my reporting before you ever hire me. The PPC, web, and social dashboards on this page are real reports I built end to end, so open any of them right now and see exactly how the channels reconcile. That work rests on real experience. I ran marketing and BI reporting in-house at an $800M company, where I owned the numbers leadership actually questioned, and I hold the Salesforce Certified Tableau Desktop Foundations certification.
Your marketing data is already being collected
The problem is that it is scattered across Google Ads, Meta, GA4, and your CRM, so no one can see what is actually working in one place. I connect those sources into a single view that proves ROI, and it starts with an audit: finding where the numbers disagree, tracing the logic back to where it breaks down, and fixing what is missing before the reporting gets built.
I’ve spent over seven years on marketing analytics: PPC, cross-channel attribution, lead gen, and the data infrastructure that makes reporting on all of it possible. Mid-market companies and growth teams, on a project or a retainer. Based in San Diego, California. I work remotely across the US, in every time zone and on US business hours.
Salesforce Certified Tableau Desktop Foundations
Marketing reporting you own, defined once and refreshed automatically
I build one source of truth for your marketing: the metrics that matter defined the same way across every channel, inside auto-refreshing dashboards that pull straight from your CRM. I connect LinkedIn Ads and YouTube Analytics reporting alongside GA4, so campaign performance lives in one view instead of four separate exports. You work directly with me, not an agency or a junior handoff, and you keep the dashboards at the end. If the GA4 migration left your numbers in doubt, start with an audit; as a BrightonSEO 2026 speaker with 7+ years running BI in-house at an $800M company, I will tell you straight what is trustworthy and what needs rebuilding.
A few real-world marketing dashboards I’ve built
These are real marketing reports I built end to end in Looker Studio and Tableau, connecting live channel data into dashboards a team actually runs on. Open any of them to see exactly how the numbers reconcile.
How a project works
Audit
Find where the sources disagree and trace the logic back to where it breaks down.
Model
Connect channels natively or through a warehouse, with definitions locked at the source.
Build
A unified, auto-refreshing view across channels that your team can open without asking anyone to update it.
Connects to your data sources, wherever they live
Google Analytics 4
Web analytics
Google Ads
Paid search
Meta Ads
Social advertising
Google Search Console
Search performance
What a marketing analytics consultant delivers
At its core, marketing analytics consulting is about making your marketing data trustworthy: one place where Google Ads, Meta, GA4, and your CRM reconcile, and where the numbers hold up when someone questions them. Hiring a marketing analytics consultant should get you more than another dashboard. My marketing analytics services cover the full path: auditing what you track today, connecting Google Ads, Meta, GA4, and your CRM into one place, locking conversion definitions so every channel reconciles, and building a report your team can actually run decisions from. Whether you need a one-off build or ongoing marketing analytics services on retainer, the goal is the same: a channel-agnostic view of performance that you own, not a slide your agency controls.
The Work, in Numbers
48%
more website visits
400
leads generated per month
900%
traffic growth over six years
55%
of marketing leaders lack complete confidence in their data's accuracy
Results from analytics reporting I built and owned in-house. Marketing data confidence figure: Salesforce State of Data and Analytics
Most freelancers build to your spec and hand it off. I spent years on the other side of the table: I owned the reporting, lived with the metric drift, and answered for the numbers when leadership asked. I build dashboards like someone who has had to stand behind them.
Is this the right fit?
This is for marketing teams running campaigns across multiple channels without a reliable, unified view of performance. If your reporting still lives inside each platform's native interface, this is the problem that fixes.
This tends to work well if
- You're running paid media across Google Ads, Meta, or other channels and the numbers don't reconcile between platforms
- Your team makes decisions from multiple disconnected dashboards and nobody fully trusts any of them
- You went through a GA4 migration and still aren't confident the data reflects what's actually happening
- You want reporting you own, not a view your agency controls
It’s probably not the right fit if
- You're running a single channel with a clean reporting setup and the problem is campaign strategy, not measurement
- You need someone to manage your campaigns rather than measure them
- Your data problem is at the warehouse layer before marketing data is even involved (data architecture work comes first)
Speaker · BrightonSEO San Diego 2026
Spoke on getting more from Google Search Console with Tableau.
Frequently Asked Questions
When should you hire a marketing analytics consultant?
Hire one when you are running campaigns across Google Ads, Meta, GA4, and a CRM but no single place tells you what is actually working, or when your numbers never agree and someone keeps questioning them. That is exactly the point where a reconciled, ROI-focused view pays for itself. If you mostly need someone to run the campaigns rather than measure them, an agency is the better fit.
What does working with you look like?
You work directly with me the whole way, and it starts with an audit to find where your sources disagree and trace the logic back to where it breaks. From there I model the data (connecting channels natively or through a warehouse with definitions locked at the source) and build a unified, auto-refreshing dashboard your team can open without asking anyone to update it. I document how every number is calculated so you are not dependent on me each week.
Are you based in San Diego, and do you work remotely?
Yes. I'm based in San Diego, California, and I work remotely with marketing and growth clients across the US on US business hours. You can Book a Free Intro Call or call or text me at (619) 324-3148.
How is this different from hiring a marketing agency or a developer?
A marketing agency uses dashboards to report on the campaigns it manages for you, so the measurement and the incentive live with the same vendor. I build the measurement infrastructure independently, so you can evaluate any agency, campaign, or channel yourself on data you own. I bring 7+ years running BI in-house at an $800M company and hold the Salesforce Certified Tableau Desktop Foundations certification, so I build reporting like someone who has had to stand behind the numbers.
How much does a marketing analytics consultant cost?
It depends on how many source systems are involved and whether your conversion tracking is already set up correctly, so I scope pricing to the work rather than quoting a flat number. Engagements run as a fixed-scope project (audit, build, handoff) or as an ongoing retainer where I maintain and extend the reporting as your channels change. The free intro call is where we figure out which fits.
What marketing platforms and data warehouses do you work with?
GA4, Google Ads, and Meta Ads are the most common campaign platforms, feeding into enterprise data warehouses including BigQuery, Microsoft Azure Synapse, Snowflake, and Amazon Redshift. I also work with Search Console, LinkedIn Ads, YouTube Analytics, and most CRM exports. When a platform does not have a direct connector, I pull the data into the data warehouse and join it there so everything lands in one consistent reporting layer.
What does a marketing analytics engagement include?
It starts with a review of what you are currently tracking, where the gaps are, and what decisions your team is trying to make from the data. From there I build the blended data layer and the dashboard, document how the numbers are calculated, and make sure your team can read and act on the output without coming back to me each week.
Can you fix attribution discrepancies between GA4, Google Ads, and my CRM?
Yes, and attribution mismatches are one of the most common reasons people reach out. GA4, Google Ads, and CRMs use different attribution windows and different conversion definitions, which is why they never agree. I document each system's logic, trace where the gaps come from, and build a reporting layer that makes the numbers consistent and explainable to stakeholders.
How long does a marketing analytics project take?
A single-channel dashboard with clean data typically takes one to two weeks. Multi-channel builds with a blended data layer in a data warehouse usually run three to six weeks. Timeline is most heavily influenced by how many source systems are involved and whether your conversion tracking is already set up correctly when we start.
What does a marketing analytics consultant do?
A marketing analytics consultant builds the measurement layer under your campaigns: connecting your ad platforms, analytics, and CRM, reconciling how each one defines a conversion, and turning that into reporting your team can act on. It is measurement and infrastructure work, not campaign management, so you can evaluate any channel or agency on data you own.
Do you offer marketing analytics services on retainer or per project?
Both. Marketing analytics services can be a fixed-scope project (audit, build, handoff) or an ongoing retainer where I maintain and extend the reporting as your channels and campaigns change. Most engagements can start as a fixed-scope project and move to a retainer once the reporting is something your team relies on weekly.
Can you help me define consistent marketing metrics across all my channels?
Yes. I create one source of truth where each metric, whether cost per lead, ROAS, or conversion rate, is defined the same way across Google Ads, Meta, LinkedIn, and organic, so the numbers match no matter who pulls them. I document those definitions and build them into GA4, BigQuery, and your dashboards so they hold steady as campaigns change. With 7+ years running BI in-house at an $800M company, standardizing metrics across teams is the core of what I do.
Can you build an auto-refreshing marketing dashboard that pulls from our CRM?
Yes. I build dashboards in Tableau or Looker Studio that connect directly to your CRM and ad platforms, so they refresh on their own instead of waiting on a manual export. Once it is live, you open a single view and see current pipeline and campaign performance without rebuilding a spreadsheet every week. You own the dashboard and the connections, and you work directly with me to set them up.
Can you set up LinkedIn Ads and YouTube Analytics reporting alongside GA4?
Yes. I connect LinkedIn Ads and YouTube Analytics into the same reporting layer as GA4, so paid social, video, and site behavior sit side by side instead of in separate logins. I bring them together in BigQuery and a single dashboard, with consistent campaign and channel definitions across all three. That gives you one place to compare spend and results across every channel you run.
Can you handle multi-channel campaign tracking across all my platforms?
Yes, multi-channel campaign tracking is a core part of what I offer. I set up consistent UTM and campaign-naming conventions, wire them through GA4 and BigQuery, and surface every channel in one dashboard so you can see which campaigns actually drive results. I work with GA4, BigQuery, Tableau, Looker Studio, and Google Search Console, and I do the work directly rather than handing the build to a junior. I am San Diego based and work remotely with clients across the US.
Are you an independent marketing analytics consultant, or part of an agency?
I am fully independent. You work directly with me on every part of the engagement, with no agency layer and no junior handoff, and you keep ownership of the dashboards and data models I build. That means faster decisions, direct access to the person doing the work, and reporting you can maintain after the project ends. I am San Diego based, work remotely with clients across the US, and spoke at BrightonSEO in 2026.
Can you pull Google Search Console data into a dashboard?
Yes. I build Search Console reporting into Tableau and Looker Studio and combine it with GA4 and your ad platforms, so SEO, paid, and analytics sit in one view. I gave a 2026 BrightonSEO talk on exactly this: using Search Console with Tableau to build the view Search Console won’t give you.
Why don't my GA4, Google Ads, and CRM conversion numbers match?
Usually because each platform counts differently: GA4 counts tracked sessions, Google Ads counts clicks inside its own attribution window, and your CRM counts closed leads, so the same event lands in three buckets. I audit how each number is tracked, reconcile the definitions, and bring GA4, Google Ads, Search Console, and CRM data into BigQuery and one Tableau or Looker Studio dashboard. I set up GA4 and reassessed its event and conversion tracking, and my 7+ years running business intelligence in-house at an $800M company was largely about making numbers like these line up.
Can you connect my GA4 and Google Ads data into one dashboard?
Yes. I pipe GA4, Google Ads, Search Console, and your CRM into BigQuery, then build one Tableau or Looker Studio dashboard on top, so paid, organic, and sales sit in a single view instead of separate logins. I handle the BigQuery connection and model the data in SQL, so the view matches how you actually run the business. You work directly with me, the person who builds it.
Can you build a marketing dashboard that refreshes automatically from our CRM?
Yes. I connect your CRM along with GA4, Google Ads, and Search Console into BigQuery on a schedule, then feed it into one Tableau or Looker Studio dashboard that refreshes automatically, so no one exports a file or rebuilds anything. If your Looker Studio dashboard is not refreshing correctly today, that is usually the data source or connector setup, and I can fix it or rebuild it on a source that updates reliably. You work directly with me, the person who builds it, not an agency handoff.
Have you actually spoken at BrightonSEO?
Yes. I gave a 2026 BrightonSEO talk in San Diego on using Google Search Console with Tableau: building the SEO view Search Console will not give you on its own. I do that same work for you directly, connecting Search Console, GA4, and your ad platforms into one Tableau or Looker Studio dashboard, with no agency and no handoff.
Have you actually run marketing, or only reported on it?
Both. I bring a decade of hands-on digital marketing experience across website design and maintenance, conversion rate optimization, SEO, paid advertising, email, and social, alongside the analytics. That practitioner background is why my marketing dashboards track what actually moves the business, not just what's easy to measure.
You’ll be talking to me, not a sales team
Clair Wyant
Dashboard Developer & BI Consultant, San Diego + remote
7+ years building executive reporting · Salesforce Certified Tableau Desktop Foundations · You work directly with me, start to finish.
Hi, I’m Clair. Let’s find your fastest reporting wins.
The first call is a relaxed intro call: what's getting in the way, how I might help, and whether we're a fit. Nothing to share to start, nothing to prepare. You work directly with me. I built the reporting leadership relied on at an $800M+ organization. No junior handoffs, no sales reps, and no pressure.
Book your free intro call
Dashboards
US Military Bases Worldwide | EU Migration Statistics | EU Citizenship by Country | EU Internet Access by Country | EU & G7 Economic Indicators | US Non-Stop Airlines Routes | San Diego Surf Report | Phoenix Weather History | Digital Marketing | Ham Radio Contacts Log | Sports TV Schedule | NCAA Men’s Basketball Tournament History | Champions League Qualification | Workout Wednesday
Services
Tableau Consulting | San Diego Tableau Consulting | Business Intelligence | Data Architecture | Marketing Analytics | Looker Studio | Data Visualization | Analytics Audit
Resources
U.S. City Open Data | Tableau vs Looker Studio | Independent Consultant vs Agency | What's a BI Architect? | How to Automate Marketing Reports | Why Your GA4, Ads & CRM Numbers Don’t Match | What a Marketing Analytics Consultant Actually Does | Looker Studio vs Power BI for Marketing Dashboards | Why Meta Ads Conversions Don’t Match GA4 | How to Visualize Your GSC Data in Tableau and Looker Studio | Structuring Data for Executive Dashboards | Do You Need a Data Warehouse First? | When to Hire a Marketing Analytics Consultant
Built by Clair Wyant, an independent dashboard developer & BI consultant specializing in dashboards and reporting systems built with Tableau and Looker Studio.