Hire a BI Consultant
KPI reporting your leadership can actually run the business on.
7+ years running BI in-house at an $800M+ company. Salesforce Certified Tableau Desktop Foundations.
I’m Clair Wyant, an independent BI and dashboard consultant based in San Diego, California. I build the business intelligence system behind your KPI dashboards end to end: I model the data and lock metric definitions at the source first, then build the reporting layer in Tableau or Looker Studio on top, so leadership gets numbers it can trust. You work directly with me, not an agency or a junior handoff, and I work remotely across the US on US business hours. If your reporting doesn’t reconcile, the fastest first step is to Book a Free Intro Call.
Call or text: (619) 324-3148
Executive dashboards leadership actually uses
Most executive dashboards get built, then quietly ignored. I spent 7+ years running business intelligence in-house at an $800M company, answering straight to leadership, so I know the gap between a dashboard that ships and one executives actually open. I build the view leadership will use: the few metrics that drive decisions, in Tableau or Looker Studio, from your real data. You work directly with me, the person who builds it, not an agency handoff.
One metric, one definition, numbers you can trust
When marketing, finance, and the dashboard all report a different number for the same thing, people stop trusting the report. I spent 7+ years running business intelligence in-house at an $800M company, where I defined each KPI once at the source so sessions, leads, and conversions meant the same thing across every system. I bring that same discipline to your reporting: one clear definition per metric, pulled into one dashboard in Tableau or Looker Studio that combines GA4, Google Ads, Search Console, and your CRM, so your numbers reconcile and your team can act on them. You work directly with me, the person who builds it.
I’m Clair Wyant, an independent BI and dashboard consultant based in San Diego, California. I build the business intelligence system behind your KPI dashboards end to end: I model the data and lock metric definitions at the source first, then build the reporting layer in Tableau or Looker Studio on top, so leadership gets numbers it can trust. You work directly with me, not an agency or a junior handoff, and I work remotely with clients across the US on US business hours. If your reporting doesn’t reconcile, the fastest first step is to Book a Free Intro Call.
Proof you can open before you hire me.
Most consultant pages ask you to take their word for it. This one doesn’t. I ran BI in-house at an $800M company, building the KPI reporting leadership actually used to run the business, so I know the scattered spreadsheets, the numbers that never agree, and the executive dashboard everyone wishes they already had. I hold the Salesforce Certified Tableau Desktop Foundations certification. The dashboards further down this page are ones I built end to end, real systems that pull scattered data into a single source of truth, and you can open every one of them right now. Book a Free Intro Call and I’ll walk you through how the same approach would fix your reporting.
Most reporting problems aren’t visualization problems
The dashboards exist. The data exists. The problem is that none of it holds up under pressure: teams pull the same metric and get different answers, leadership asks what a number actually means, and the data team spends its time fielding questions instead of doing anything useful with the data.
I’ve spent over seven years building BI systems, including the in-house reporting an $800M+ organization ran on. The work always starts the same way: with an audit of the data and the warehouse, not a design brief. In most cases the dashboard isn’t the problem. The foundation underneath it is. Based in San Diego, California. I work remotely across the US, in every time zone and on US business hours.
Salesforce Certified Tableau Desktop Foundations
A BI consultant who builds reporting leadership actually uses
I spent 7+ years running business intelligence in-house at an $800M company, so I can architect your reporting from the ground up and build an executive dashboard your leadership will actually open. If you have no warehouse yet or a tangle of spreadsheets, I design the data model, the core metrics, and the views in tools like BigQuery, Tableau, and Looker Studio. You work with me directly, not through a junior handoff, and I can usually start promptly. Based in San Diego and working with clients across the US, I take time to learn your industry and context before I build anything.
A few dashboards I've built
Anything I build for a business would stay private to that business, so these examples all use public data I can show in full. Each one uses the same approach I'd bring to a paid project: get the data model right first, then build a view that answers a real question and holds up when a team actually uses it.
What a Business Intelligence Consultant Actually Builds
When your numbers don't reconcile, I audit where your data lives, how it's structured, and whether the logic behind your metrics holds up. When your data is already solid, I go straight to building the dashboard. Most business intelligence failures trace back to the foundation: KPI definitions that vary by department, data sources that can't be reconciled, or calculations applied inconsistently at every layer of the stack.
Once that picture is clear, I design the data model and lock in metric definitions at the source. Then I build the reporting layer on top of something designed to support it, not work around it.
Depending on scope, the work includes:
- Data warehouse design and audit (SQL-based EDWs and BigQuery), reviewing structure and data quality to find where logic breaks down or definitions drift between teams.
- KPI architecture, working with your stakeholders to agree on what gets measured, how it gets calculated, and where that calculation lives in the stack.
- GA4 event-stream modeling, when reporting depends on web or app behavioral data that needs to be structured before it can feed into anything downstream.
- Dashboard build in Tableau or Looker Studio, on top of a warehouse designed to support the questions your business actually needs to answer.
On tool choice: Looker Studio fits marketing dashboards and anything in the Google ecosystem. Tableau is better suited for complex analysis, larger datasets, and environments where analysts need to dig into the data. I work with both and will give you a straight recommendation once I understand your setup.
A dashboard consultant who builds the system, not just the visuals
Hiring a dashboard consultant usually starts with a dashboard that looks fine but cannot be trusted. The chart is not the hard part. The hard part is the KPI dashboard underneath it: where each number comes from, how it is calculated, and whether two teams looking at the same metric see the same figure. I build that layer first, then the dashboard on top of it. Your KPI dashboards reconcile, your executives can act on what they see, and no one has to caveat a number in the meeting. Whether you call it BI consulting or dashboard consulting, the work is the same: a reporting system that holds up, delivered as dashboards your team actually uses.
Not every project needs the full foundation work. If your data and definitions are already in good shape, I build the dashboard directly. The audit, data modeling, and KPI design are there for when the foundation needs it, not a required step for everyone.
How a BI project works
Audit
The data and the warehouse first: where sources disagree and where the metric logic breaks down.
Model
Lock metric definitions at the source so every dashboard reconciles.
Build
The reporting layer, built on a foundation designed to support it, plus documentation.
Connects to your data sources, wherever they live
Microsoft SQL Server
Enterprise database
Google BigQuery
Cloud data warehouse
Google Analytics 4
Web analytics
Google Cloud
Cloud platform
What Business Leaders Are Up Against
Most freelancers build to your spec and hand it off. I spent years on the other side of the table: I owned the reporting, lived with the metric drift, and answered for the numbers when leadership asked. I build dashboards like someone who has had to stand behind them.
Is this the right fit?
A strong fit when
- Teams pull the same metric and get different answers
- Leadership won't act on a dashboard because they don't trust it
- The data team spends more time fielding questions about the numbers than using them
- The company is growing and the reporting architecture hasn't kept pace, systems built for fifty don't hold up at five hundred
A narrower scope when
- Your warehouse is already clean and metric definitions are settled
- You need dashboards built on infrastructure that already works
- A faster, more focused project
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What does a BI and dashboard consultant do?
A BI and dashboard consultant builds the reporting system your dashboards depend on, not just the charts. In practice that means auditing where your data lives, defining KPIs at the source, designing the data model, and then building the dashboard in Tableau or Looker Studio on top of a foundation built to support it. The dashboard is the output of that architecture work, not the starting point.
When should you hire a BI consultant?
Hire one when teams pull the same metric and get different answers, when leadership won't act on a dashboard because they don't trust it, or when your reporting hasn't kept pace as the company grows. If the numbers never quite agree, the problem is usually the data model underneath rather than the visualization, and that is exactly what this service fixes.
What does working with Clair Wyant look like?
You work directly with me from start to finish, with no account manager in the middle. A BI project runs in three steps: audit the data and the warehouse, model and lock metric definitions at the source so every dashboard reconciles, then build the reporting layer with documentation. Most engagements define scope on a free intro call first, and I typically reply within one business day.
Are you based in San Diego, and do you work remotely?
Yes. I'm based in San Diego, California, and I work remotely with clients across the US, covering every time zone on US business hours.
How is this different from hiring an agency or a Tableau developer?
An agency routes you through account managers, and a Tableau developer builds to a spec and hands it off. I'm one consultant who owns the whole system start to finish: I spent 7+ years running BI in-house at an $800M company and hold the Salesforce Certified Tableau Desktop Foundations certification, so I model the data and stand behind the numbers the way someone who has had to answer for them does.
What does BI and dashboard consulting cost?
It's project-based or retainer depending on scope. An engagement that starts with a warehouse audit and KPI design runs longer than a focused dashboard build on data that is already clean and well structured. Send me a note and I'll put together a quote once I understand your setup, and the first intro call is free.
Frequently Asked Questions
Do you work as a dashboard consultant?
Yes. Often a dashboard looks right but does not reconcile, so as a dashboard consultant I fix the layer underneath: the data sources, the KPI definitions, and the model that feeds the dashboard. You get dashboards that are accurate and that your team can maintain, not a nicer-looking version of the same unreliable report.
Can you build executive KPI dashboards?
Yes. Executive KPI dashboards are a common request. The work is defining the KPIs with your stakeholders, locking each definition at the source so every view agrees, then building a clean dashboard leadership can read at a glance. Because the definitions live in the data model, the numbers stay consistent as the business grows.
What does a typical engagement include?
It depends on scope. An engagement that starts with a warehouse audit and KPI design takes longer but produces something the business can rely on for years. A narrower dashboard build on clean, well-structured data moves faster. Most engagements define scope on an initial call.
Do you work with companies that don't have a data warehouse yet?
Yes. Greenfield warehouse design is a common scope. This involves deciding on the platform (SQL-based EDW, BigQuery, or a combination), designing the schema and data model, and setting up the reporting layer. A separate data engineer typically handles ingestion pipelines; this engagement covers the architecture, modeling, and reporting.
Can you act as our BI architect and build our reporting from scratch?
Yes. Having built business intelligence in-house at an $800M company, I can design your reporting layer from the ground up: the data model, the core metrics, and the dashboards that sit on top. If you are starting with raw data in BigQuery or scattered spreadsheets, I set up the structure first so your numbers stay consistent as the business grows. You work with me directly, so the person designing the architecture is the same person building it.
Do you have availability to start on our dashboards right away?
Usually, yes. As a solo consultant I keep my schedule flexible, so I can often begin scoping and building within days rather than weeks. If your timeline is tight, tell me which view you need live first and I will prioritize that, then layer in the rest. Because you work with me directly and not through an agency queue, there is no junior handoff slowing the start.
How do I find a BI consultant who will understand my industry and context?
Start by looking for someone who asks about your business before talking tools. I spent 7+ years running BI inside an $800M operation, so I am used to translating messy, real-world context into metrics that match how a business actually runs. Before I build, I learn your industry, your definitions, and the decisions your leadership needs to make, so the dashboards reflect your world and not a generic template.
Why isn't leadership using the executive dashboard we already built?
Usually because it shows everything instead of the few metrics leadership decides on, or the numbers don't line up with what they see elsewhere. I spent 7+ years running BI in-house at an $800M company, answering to leadership, so I build to the decision first: the handful of metrics that matter, defined one consistent way, from data you trust. I work with you directly on it, so the dashboard fits how your leaders actually read numbers instead of a generic template.
Can you make our metrics consistent across channels so the numbers finally match?
Yes. I define each metric once at the source, then build it into one dashboard in Tableau or Looker Studio that combines GA4, Google Ads, Search Console, and your CRM, so the same number means the same thing everywhere. I lived metric drift firsthand running BI in-house at an $800M company, where I defined KPIs so they reconciled across teams and leadership could trust the report.
You’ll be talking to me, not a sales team
Clair Wyant
Dashboard Developer & BI Consultant, San Diego + remote
7+ years building executive reporting · Salesforce Certified Tableau Desktop Foundations · You work directly with me, start to finish.
Hi, I’m Clair. Let’s find your fastest reporting wins.
The first call is a relaxed intro call: what's getting in the way, how I might help, and whether we're a fit. Nothing to share to start, nothing to prepare. You work directly with me. I built the reporting leadership relied on at an $800M+ organization. No junior handoffs, no sales reps, and no pressure.
Book your free intro call
Dashboards
US Military Bases Worldwide | EU Migration Statistics | EU Citizenship by Country | EU Internet Access by Country | EU & G7 Economic Indicators | US Non-Stop Airlines Routes | San Diego Surf Report | Phoenix Weather History | Digital Marketing | Ham Radio Contacts Log | Sports TV Schedule | NCAA Men’s Basketball Tournament History | Champions League Qualification | Workout Wednesday
Services
Tableau Consulting | San Diego Tableau Consulting | Business Intelligence | Data Architecture | Marketing Analytics | Looker Studio | Data Visualization | Analytics Audit
Resources
U.S. City Open Data | Tableau vs Looker Studio | Independent Consultant vs Agency | What's a BI Architect? | How to Automate Marketing Reports | Why Your GA4, Ads & CRM Numbers Don’t Match | What a Marketing Analytics Consultant Actually Does | Looker Studio vs Power BI for Marketing Dashboards | Why Meta Ads Conversions Don’t Match GA4 | How to Visualize Your GSC Data in Tableau and Looker Studio | Structuring Data for Executive Dashboards | Do You Need a Data Warehouse First? | When to Hire a Marketing Analytics Consultant
Built by Clair Wyant, an independent dashboard developer & BI consultant specializing in dashboards and reporting systems built with Tableau and Looker Studio.