Internet marketing, as a full-time occupation, has been around for over a decade in mainstream America, and it’s not slowing down.

It’s still in a maturity stage, and will be that way for the foreseeable future.

It’s typical in this stage that not everyone “gets it.” It’s more then keeping up with the changes.

It’s more of everyone directly and indirectly involved in a company’s Internet & digital marketing to realize and acknowledge what it takes to have a robust presence, if that’s the desire of the organization.

If an organization follows six pointers, mentally, they’re on the way to concentrate on having a successful digital marketing department.

  • Adapt
  • Patience
  • Experiment
  • Engage
  • Analytics
  • Resources

Why are these six pointers important? Read my column at