Responsibilities 

  • WordPress Website Redesign

  • PayPal integration

  • Membership & License Exam Registration Conversion

  • Web & Social Media Analytics

  • SEO Optimization For Increased Visability

  • Social Media Management

Thunderbird Amateur Radio Club

Results

  • Online transactions doubled

  • Ham radio license exams administered increased 100%

  • Increased Facebook page likes by 25%

  • Facebook engagement rate: 17%

  • Membership increased by 10%

Responsibilities 

  • Developed & maintained WordPress video website with news streams for 90+ cities

  • Implemented Google AdSense

  • Developed & implemented SEO strategy focused on landing pages

Live News Stream

Results

  • Increased site traffic by 900% over 6 years

  • SEO: Increased visits by 800%

  • Maintaining 13K+ monthly page views on average, 5k+ via organic search & landing page strategy
  • Increased revenue by 200%

  • Achieving 10K+ Google AdSense monthly impressions & 170+ monthly clicks

Responsibilities 

  • Locate missing opportunities for user intent

  • Utilized SEMRush for keyword research

  • Analyzed search data in Google Analytics, Google Search Console & internal website search

  • Made recommendations for additional methods to locate categories & filtering options for an e-commerce website

Silver Tribe

Results

  • Enhanced the front page of the e-commerce to assist users in what they’re looking.

Responsibilities 

  • Website redesign with mobile-first in mind

  • Implemented SEO (meta titles, mets description, image file names, alt text, sitemap.xml)

  • Worked with 3rd party vendor with online payments & SEO friendly layout

  • Website marketing emphasis: stunning ultra modern apartment & environmental features

  • Worked with internal departments with integrations.

Eclipse Luxury Apartments

Results

  • More then doubled referral traffic

  • Bounce rate decreased by 60%

  • Total website visits increased 40%

Responsibilities 

  • Website redesign with mobile-first in mind utilizing WordPress CRM

  • Implemented SEO (meta titles, mets description, image file names, alt text, sitemap.xml)
  • Worked in a team to establish e-commerce store

  • Worked in a team to establish subscriber only section

  • Implemented affiliate marketing store

  • Worked in a team to implement online video webinar series

  • Worked with creative branding & images.

Dr. Sheryl

Results

  • Doubled website traffic from old site

  • Generated income 3x compared to project cost with first online webinar series.

Responsibilities 

  • Website redesign with mobile-first usability in mind

  • Implemented SEO (meta titles, mets description, image file names, alt text, sitemap.xml)
  • Conducted web & Google PPC analytics

  • Improved user experience with user intent in mind

  • Implemented interactive features ; Google 360 tour & community video

  • Worked with 3rd party vendor with online payments & SEO friendly layout

  • Worked with internal departments with integrations

  • Consulted on Google PPC

Canyon Heights Apartments

Results

  • Doubled website traffic

  • 25% increase in website inquiries

  • 15% increase in organic traffic

Additional Portfolio Highlights

  • Created website activity dashboards aggregating data from 100+ websites

  • Compiled detailed reports detailing website traffic sources and conversion attribution

  • Oversaw website provider migration of 90+ websites, coordinating with multiple internal groups & vendors

  • Portfolio Wide In 2020: Increased website visits by 45%+, inquiries increased 85%, Bruce rate lowered by 5%

  • Organic traffic increase by 20% YOY (past 3 years)

Digital Marketing Programs Exposure

Digital Analytics Portfolio

Due to confidentiality reasons, some metrics, headers & branding are either blurred or cropped. Purpose is to show the capabilities, layout & presentation of digital marketing visualizations & report using Google Data Studio. Visualizations utilizing Tableau are also showcased.

COMING SOON – Clair Wyant’s Digital Marketing Analytics & Visualizations

Thunderbird Amateur Radio Club

Responsibilities 

  • WordPress Website Redesign

  • PayPal integration

  • Membership & License Exam Registration Conversion

  • Web & Social Media Analytics

  • SEO Optimization For Increased Visability

  • Social Media Management

Results

  • Online transactions doubled

  • Ham radio license exams administered increased 100%

  • Increased Facebook page likes by 25%

  • Facebook engagement rate: 17%

  • Membership increased by 10%

Live News Stream

Responsibilities 

  • Developed & maintained WordPress video website with news streams for 90+ cities

  • Implemented Google AdSense

  • Developed & implemented SEO strategy focused on landing pages

Results

  • Increased site traffic by 900% over 6 years

  • SEO: Increased visits by 800%

  • Maintaining 13K+ monthly page views on average, 5k+ via organic search & landing page strategy
  • Increased revenue by 200%

  • Achieving 10K+ Google AdSense monthly impressions & 170+ monthly clicks

Silver Tribe

Responsibilities 

  • Locate missing opportunities for user intent

  • Utilized SEMRush for keyword research

  • Analyzed search data in Google Analytics, Google Search Console & internal website search

  • Made recommendations for additional methods to locate categories & filtering options for an e-commerce website

Results

  • Enhanced the front page of the e-commerce to assist users in what they’re looking.

Eclipse Luxury Apartments

Responsibilities 

  • Website redesign with mobile-first in mind

  • Implemented SEO (meta titles, mets description, image file names, alt text, sitemap.xml)

  • Worked with 3rd party vendor with online payments & SEO friendly layout

  • Website marketing emphasis: stunning ultra modern apartment & environmental features

  • Worked with internal departments with integrations.

Results

  • More then doubled referral traffic

  • Bounce rate decreased by 60%

  • Total website visits increased 40%

Dr. Sheryl

Responsibilities 

  • Website redesign with mobile-first in mind utilizing WordPress CRM

  • Implemented SEO (meta titles, mets description, image file names, alt text, sitemap.xml)
  • Worked in a team to establish e-commerce store

  • Worked in a team to establish subscriber only section

  • Implemented affiliate marketing store

  • Worked in a team to implement online video webinar series

  • Worked with creative branding & images.

Results

  • Doubled website traffic from old site

  • Generated income 3x compared to project cost with first online webinar series.

Canyon Heights Apartments

Responsibilities 

  • Website redesign with mobile-first usability in mind

  • Implemented SEO (meta titles, mets description, image file names, alt text, sitemap.xml)
  • Conducted web & Google PPC analytics

  • Improved user experience with user intent in mind

  • Implemented interactive features ; Google 360 tour & community video

  • Worked with 3rd party vendor with online payments & SEO friendly layout

  • Worked with internal departments with integrations

  • Consulted on Google PPC

Results

  • Doubled website traffic

  • 25% increase in website inquiries

  • 15% increase in organic traffic

Additional Portfolio Highlights

  • Created website activity dashboards aggregating data from 100+ websites

  • Compiled detailed reports detailing website traffic sources and conversion attribution

  • Oversaw website provider migration of 90+ websites, coordinating with multiple internal groups & vendors

  • Portfolio Wide In 2020: Increased website visits by 45%+, inquiries increased 85%, Bruce rate lowered by 5%

  • Organic traffic increase by 20% YOY (past 3 years)

Digital Marketing Programs Exposure

Digital Analytics Portfolio

Due to confidentiality reasons, some metrics, headers & branding are either blurred or cropped. Purpose is to show the capabilities, layout & presentation of digital marketing visualizations & report using Google Data Studio. Visualizations utilizing Tableau are also showcased.

COMING SOON – Clair Wyant’s Digital Marketing Analytics & Visualizations