Responsibilities
WordPress Website Redesign
PayPal integration
Membership & License Exam Registration Conversion
Web & Social Media Analytics
SEO Optimization For Increased Visability
Social Media Management
Thunderbird Amateur Radio Club
Results
Online transactions doubled
Ham radio license exams administered increased 100%
Increased Facebook page likes by 25%
Facebook engagement rate: 17%
Membership increased by 10%
Responsibilities
Developed & maintained WordPress video website with news streams for 90+ cities
Implemented Google AdSense
Developed & implemented SEO strategy focused on landing pages
Live News Stream
Results
Increased site traffic by 900% over 6 years
SEO: Increased visits by 800%
- Maintaining 13K+ monthly page views on average, 5k+ via organic search & landing page strategy
Increased revenue by 200%
Achieving 10K+ Google AdSense monthly impressions & 170+ monthly clicks
Responsibilities
Locate missing opportunities for user intent
Utilized SEMRush for keyword research
Analyzed search data in Google Analytics, Google Search Console & internal website search
Made recommendations for additional methods to locate categories & filtering options for an e-commerce website
Silver Tribe
Results
Enhanced the front page of the e-commerce to assist users in what they’re looking.
Responsibilities
Website redesign with mobile-first in mind
Implemented SEO (meta titles, mets description, image file names, alt text, sitemap.xml)
Worked with 3rd party vendor with online payments & SEO friendly layout
Website marketing emphasis: stunning ultra modern apartment & environmental features
Worked with internal departments with integrations.
Eclipse Luxury Apartments
Results
More then doubled referral traffic
Bounce rate decreased by 60%
Total website visits increased 40%
Responsibilities
Website redesign with mobile-first in mind utilizing WordPress CRM
- Implemented SEO (meta titles, mets description, image file names, alt text, sitemap.xml)
Worked in a team to establish e-commerce store
Worked in a team to establish subscriber only section
Implemented affiliate marketing store
Worked in a team to implement online video webinar series
Worked with creative branding & images.
Dr. Sheryl
Results
Doubled website traffic from old site
Generated income 3x compared to project cost with first online webinar series.
Responsibilities
Website redesign with mobile-first usability in mind
- Implemented SEO (meta titles, mets description, image file names, alt text, sitemap.xml)
Conducted web & Google PPC analytics
Improved user experience with user intent in mind
Implemented interactive features ; Google 360 tour & community video
Worked with 3rd party vendor with online payments & SEO friendly layout
Worked with internal departments with integrations
Consulted on Google PPC
Canyon Heights Apartments
Results
Doubled website traffic
25% increase in website inquiries
15% increase in organic traffic
Additional Portfolio Highlights
Created website activity dashboards aggregating data from 100+ websites
Compiled detailed reports detailing website traffic sources and conversion attribution
Oversaw website provider migration of 90+ websites, coordinating with multiple internal groups & vendors
Portfolio Wide In 2020: Increased website visits by 45%+, inquiries increased 85%, Bruce rate lowered by 5%
Organic traffic increase by 20% YOY (past 3 years)
Digital Marketing Programs Exposure
Digital Analytics Portfolio
Due to confidentiality reasons, some metrics, headers & branding are either blurred or cropped. Purpose is to show the capabilities, layout & presentation of digital marketing visualizations & report using Google Data Studio. Visualizations utilizing Tableau are also showcased.
Thunderbird Amateur Radio Club
Responsibilities
WordPress Website Redesign
PayPal integration
Membership & License Exam Registration Conversion
Web & Social Media Analytics
SEO Optimization For Increased Visability
Social Media Management
Results
Online transactions doubled
Ham radio license exams administered increased 100%
Increased Facebook page likes by 25%
Facebook engagement rate: 17%
Membership increased by 10%
Live News Stream
Responsibilities
Developed & maintained WordPress video website with news streams for 90+ cities
Implemented Google AdSense
Developed & implemented SEO strategy focused on landing pages
Results
Increased site traffic by 900% over 6 years
SEO: Increased visits by 800%
- Maintaining 13K+ monthly page views on average, 5k+ via organic search & landing page strategy
Increased revenue by 200%
Achieving 10K+ Google AdSense monthly impressions & 170+ monthly clicks
Silver Tribe
Responsibilities
Locate missing opportunities for user intent
Utilized SEMRush for keyword research
Analyzed search data in Google Analytics, Google Search Console & internal website search
Made recommendations for additional methods to locate categories & filtering options for an e-commerce website
Results
Enhanced the front page of the e-commerce to assist users in what they’re looking.
Eclipse Luxury Apartments
Responsibilities
Website redesign with mobile-first in mind
Implemented SEO (meta titles, mets description, image file names, alt text, sitemap.xml)
Worked with 3rd party vendor with online payments & SEO friendly layout
Website marketing emphasis: stunning ultra modern apartment & environmental features
Worked with internal departments with integrations.
Results
More then doubled referral traffic
Bounce rate decreased by 60%
Total website visits increased 40%
Dr. Sheryl
Responsibilities
Website redesign with mobile-first in mind utilizing WordPress CRM
- Implemented SEO (meta titles, mets description, image file names, alt text, sitemap.xml)
Worked in a team to establish e-commerce store
Worked in a team to establish subscriber only section
Implemented affiliate marketing store
Worked in a team to implement online video webinar series
Worked with creative branding & images.
Results
Doubled website traffic from old site
Generated income 3x compared to project cost with first online webinar series.
Canyon Heights Apartments
Responsibilities
Website redesign with mobile-first usability in mind
- Implemented SEO (meta titles, mets description, image file names, alt text, sitemap.xml)
Conducted web & Google PPC analytics
Improved user experience with user intent in mind
Implemented interactive features ; Google 360 tour & community video
Worked with 3rd party vendor with online payments & SEO friendly layout
Worked with internal departments with integrations
Consulted on Google PPC
Results
Doubled website traffic
25% increase in website inquiries
15% increase in organic traffic
Additional Portfolio Highlights
Created website activity dashboards aggregating data from 100+ websites
Compiled detailed reports detailing website traffic sources and conversion attribution
Oversaw website provider migration of 90+ websites, coordinating with multiple internal groups & vendors
Portfolio Wide In 2020: Increased website visits by 45%+, inquiries increased 85%, Bruce rate lowered by 5%
Organic traffic increase by 20% YOY (past 3 years)