Google Paid Advertising

  • Reporting Tool Used: Google Data Studio

  • Data Pulled From: Google Analytics & Google Ads via Supermetrics connector

  • Individual reports for created for senior executives designed and catered to the individual that catered to the desired info & spoke their language.

  • Resulted in better informed, more educated and more engagement and understanding with the campaigns.

Instagram

  • Reporting Tool Used: Google Data Studio

  • Data Pulled From: Facebook Insights

  • Report catered specifically for a senior executive to highlight the successes of Instagram for a brand and performance overtime.

  • Interactive report to allow filtering based on date range, post time and engagement

Website

  • Reporting Tool Used: Google Data Studio

  • Data Pulled From: Google Analytics via Supermetrics connector

  • Multi-page dashboard designed for a team of key stakeholder who have a vented interest in the website.

  • Resulted in better informed, more educated and more engagement and understanding with the campaigns.

  • Data designed to show a month-out, based on the request, with date flexibility.

  • Data points include an overview of website activity; landing pages, page views on individual pages, search queries, time of day, submissions and more