Google Paid Advertising
Reporting Tool Used: Google Data Studio
Data Pulled From: Google Analytics & Google Ads via Supermetrics connector
Individual reports for created for senior executives designed and catered to the individual that catered to the desired info & spoke their language.
Resulted in better informed, more educated and more engagement and understanding with the campaigns.
Reporting Tool Used: Google Data Studio
Data Pulled From: Facebook Insights
Report catered specifically for a senior executive to highlight the successes of Instagram for a brand and performance overtime.
Interactive report to allow filtering based on date range, post time and engagement
Website
Reporting Tool Used: Google Data Studio
Data Pulled From: Google Analytics via Supermetrics connector
Multi-page dashboard designed for a team of key stakeholder who have a vented interest in the website.
Resulted in better informed, more educated and more engagement and understanding with the campaigns.
Data designed to show a month-out, based on the request, with date flexibility.
Data points include an overview of website activity; landing pages, page views on individual pages, search queries, time of day, submissions and more