Clair Wyant Resume
Digital Marketing Manager - Websites, PPC, Social Media, E-Mail, Digital & Web Analytics & Generating ROI

Proven experience in all things Internet marketing while impacting business bottomline. History of identifying trends, strengths & weaknesses to identify areas of improvement in across the digital landscape including websites (desktop & mobile), social media, SEO, e-mail campaigns, PPC. Ability to identify user experience and workflow through goal attribution and funnels.

  • Created & maintained websites.
  • Created & executed strategy for social media, SEO, e-mail & PPC campaigns.
  • Working knowledge of HTML with a familiarity of HTML5 & CSS.
  • Analyze website workflow to improve user experience.
  • Measured ROI with digital analytics (web, social, e-mail, PPC) with goal attribution and funnels that impact across the digital landscape that impact business bottomline.
  • Professionally maintained c-panels, domains & servers using Adobe Dreamweaver, GoDaddy, BlueHost & C-Panel.
  • Experience with communicating and working with clients and third party vendors.

Interactive Tableau based resume

Digital Marketing Experience
MEB Management Services
2016-Present
Digital Marketing Manager

Responsible for advocating, developing, optimizing implementing and planning data driven digital growth strategies for a professional real-estate management company for 100+ multi-family communities.



Websites

  • Used a CMS to create & maintain 90+ apartment community websites
  • Troubleshoot integration errors, resident account access and online payment issues
  • Develop & implement SEO strategy
    • +15% YOY increase
  • Oversaw and implemented year long migration of 90 websites between providers & coordinate with new vendor, IT, asset directors, managers and residents
  • Work with asset directors, community managers, IT & vendors to ensure website information accuracy, branding, website functionality & integrations
  • Maintain 100+ GoDaddy domains with purchases, renewals & transfers

    Social Media
  • Implemented social media guidelines, policy and strategy for communities, coach community managers with best practices and monitor social media activity
  • Coordinate 100+ Facebook Business Pages access to communities & other internal stakeholders
  • Responsible for Facebook Business Pages creation & ownership transfers

    3rd Party Marketing Sources & Outside Vendors
  • Maintain ILS (Internet Listing Service) feeds
  • Manage CRMs and ensure proper marketing source tracking in place
  • Evaluate potential vendors and products to ensure the best and latest services are being used
  • Work with 3rd party vendors with PPC, websites, ILS & CRM
    • Lowered CPC 15% &
    • Lowered bounce rate 10%
    • Increased leads & apartment leases 15%

Analytics

  • Aggregate data from Google Analytics, Google AdWords & other digital marketing data to measure engagement across digital channels using Tableau & Google Data Studio
  • Work with asset directors, managers and owners on data driven digital marketing strategies impacting communities bottom line and business decisions up on request
  • Implemented Google Analytics & Google Search Console to evaluate potential economic impact & user experience
Live News Stream
2013-Present

Responsible for developing, designing, planning growth strategies, implementations for digital marketing, and email campaigns for clients. Optimize user experience, evaluate end-to-end customer experience across multiple channels for customer emerging technologies through campaign execution, form development, and landing page design.

 

  • Created & maintained WordPress based website
  • Implemented live video feeds from 90+ cites from local NBC/ABC/CBS/FOX affiliates & various international news organizations websites. 
  • Implemented and maintained Google AdSense for revenue generation
  • Implemented tag management with Google Tag Manager deeper analytics on website user engagement
  • Implemented A/B test to measure improved conversation and lower bounce rates
  • Developed SEO campaign
  • Keyword research using Google Keyword Planner
    • Continuously generating page one Google search returns
  • Search traffic increased 9x year-over-year by using keyword research and Google friendly navigation
  • Monitored website traffic with Google Analytics
  • Dissect user behavior user behavior and identify trends
  • Established dashboards
  • Manage URLs with RegEx
  • Made UX / UI changes based on analytics, A/B test & Google Search Console (Google Webmaster Tools)
  • Increased website traffic year-over-year by 10x
  • Managed Google AdWords Campaigns
    • Average ad position rank: 1.5
    • Average CTR: 2.5%
    • Average Quality Score: 7
DKD Arts
2015
Freelance Web Designer & Project Manager

Responsible for developing, designing, planning growth strategies & evaluate end-to-end user experience (UX/UI) by responsive websites for small & medium sized companies using WordPress. Also accountable for supporting project management, new hire training, daily operations of the office and assisted in making strategic business decisions in a collaborative team environment.

 

  • Create responsive websites for small & medium sized companies using WordPress.
  • Implement SEO campaigns for clients, unitizing keyword research
  • Using technical SEO strategies for easy search engine crawling with Google Webmaster Tools.
  • Conduct web analytics for improved UI/UX.
  • Using FTP/SFTP, GoDaddy & BlueHost c-panel for domain and server maintenance on BlueHost & GoDaddy hosting. 
  • Assist in implementing project management, internal policies, procedures, organization measures, company outlook and moving to a new office space for a start-up digital marketing agency.
  • Assist with project management, project & task delagation, new hire training & office management
Vissina
2015
SEO Manager

Accountable for evaluating website traffic by planning growth strategies from designing landing pages to evaluate end-to-end user experience for an international jewelry e-commerce site daily through an yearly basis.

 

  • Locate opportunities for new landing pages using Google Analytics, Google Webmaster Tools & SEMRush
  • Identify website traffic trends
  • Approve content for new landing pages
  • Create & maintain internal architecture documents for company websites
  • Consult on social media for increased engagement & increase website traffic
Digital Marketing Specialist

Responsible for planning growth strategies for increased e-mail campaigns engagement and monitoring website traffic for “The Kim Komando Radio Show” from a monthly basis to an intraday basis, generating 12 million monthly page views.

 

  • Monitored website traffic from a monthly basis to an intraday basis.
  • Analyzed how various sources impacts traffic with Google Analytics.
  • Created reports, breaking down website in-coming traffic via e-mail newsletters
  • Identified opportunities for increasing pageviews.
  • Identify opportunities for increasing open rates and click-through rates for e-mail newslatters.
  • Work with other teams & key executives in implementing referral traffic strategies.
Axxess Unlimted
2012
Social Media & SEO Manager

Responsible for establishing, developing, designing, & planning growth strategies for social media, e-mail marketing and website traffic.

 

  • Established & managed social media campaigns, with an emphasis on SEO, new followers/likes, and engagement for local businesses & produced weekly reports
  • More then double new Twitter followers, increased Facebook likes by 25% while consistently increased engagement
  • Reassessed, created & implemented onsite & offsite SEO campaigns for local & regional businesses
    • Increased website traffic by 33%
  • Conducted keyword research & competitive analysis for onsite & offsite SEO for client websites & microsites
  • Originated company’s monthly client website traffic reports
  • Created, sent, and analyzed e-mail campaigns while consistently produced above average open rate
  • Updated websites with HTML & maintained domains & servers
  • Create sitemaps & wireframes for new websites & microsites
Certification
  • HootSuite Certified
  • HubSpot Inbound Marketing
  • Google Ad Search Certification
  • Google Analytics Individual Qualification
Skills
WordPress
Google Analytics
Google AdWords
HTML
Tableau
Google Data Studio
Microsoft Word
Microsoft Excel
Microsoft PowerPoint
Google Apps (Google Docs/Google Sheets/Google Slides/Google Drive)
MacOS
Windows 7
Adobe Photoshop Elements 6
Adobe DreamWeaver
GoDaddy
Google Search Console
Apple
iOS