Digital Marketing Manager - MEB Management Services - Nov 2016 – Present

• Manage technical and marketing aspects of 100+ websites for client real-estate ownership groups, providing comprehensive analytics and social media management
• Increased total website visits by 48%, inquiries from potential customers by 85% percent, and lowered bounce rate by 7% across the board in 2019 through mobile-first redesigns and strategy changes
• Doubled site traffic and conversions through site redesigns while reducing bounce rate by 50%; doubled traffic and lowered bounce rate by 64% for another
• Generated 400 leads/month for new build community using Google Ads, Facebook ads, SEO & traditional marketing avenues while doubling website traffic, landing page strategy & analytics
• Develop, implement, and analyze SEO strategy, increasing ranking and customer acquisition by 20% YOY since beginning of tenure
• Collaborate with asset directors, community managers, IT, and vendors to define strategy and develop 90+ websites using CMS, ensuring integrity of information, branding, and functionality
• Collaborated on complex 8-month project to migrate website to new provider, enabling integrations and online payments to work properly while increasing SEO traffic
• Aggregate data from Google Analytics, Google Ads, Sheets, and Data Studio to measure engagement across digital channels, enabling data-driven decisions via dashboards and community-focused reports

Volunteer Website Designer & Board Member - Thunderbird Amateur Radio Club - 2019 – Present

• Redesigned and rebuilt club’s entire website with SEO-friendliness and usability in mind, earning rave reviews from members and nonmembers for increasing information findability
• Doubled enrollment for free monthly license exam within ~6 months by optimizing site navigation, thus increasing membership sales funnel; doubled online membership transactions
• Increased Facebook page likes by 25% and achieved engagement rate of 17%
• Maintain site and train additional members to assist and eventually take over

Digital Strategist | Multiple-Project Consultant - Live News Stream - 2013-Present

• Increased site traffic by 900% over 6 years through keyword research and search-engine-friendly navigation, currently maintaining 13K+ monthly page views on average
• Implemented and managed Google AdSense on website, increasing revenue by 200% and achieving 10K+ monthly impressions and 170+ monthly clicks
• Developed and executed SEO campaign, increasing ranking by as much as 800% YOY at one point and currently maintaining 5K+ monthly visits via organic search and landing page strategy
• Developed WordPress-based website and implemented live video feeds from 90+ cites

Project Manager | Freelance Web Designer - DKD Arts LLC - 2015

• Implement SEO campaigns for client using technical SEO strategies to facilitate search-engine crawling, increasing ecommerce sales by 200%
• Developed, designed, and planned growth strategies while evaluating end-to-end user experience (UX/UI) of responsive websites for small and medium-sized companies using WordPress
• Collaborated to implement project management, internal policies and procedures, organizational measures, and move to new location for a startup digital marketing agency

SEO Manager - Vissina Inc - Scottsdale, AZ - 2014

• Evaluated website traffic by planning growth strategies, including designing landing pages and evaluating end-to-end user experience for an international jewelry e-commerce site

Digital Marketing Specialist - WestStar Multimedia Entertainment, Inc. - 2013

• Monitored daily web traffic for Kim Komando’s national radio show, generating 12 million monthly page views
• Planned and implemented growth strategies, increasing email campaign engagement; utilized Google Analytics to obtain data for email campaign reporting

Social Media and SEO Manager - Axxess Unlimited - 2012

• Set up and managed social media campaigns with emphasis on SEO, new followers, and engagement, increasing new Twitter followers by over 100% and Facebook likes by 25%; consistently increased engagement
• Reassessed, created, and implemented onsite and offsite SEO campaigns for local and regional businesses, increasing website channel traffic by 33% and achieving positive ROI
• Created, sent, and analyzed email campaigns, to drive consistently above-average open rate while growing subscribers by 10%
• Created and maintained landing pages, increasing inquiries by ~10%
• Created report for website traffic and top keywords, updating it monthly for each client