Clair Wyant Resume
Digital Marketing Manager - Websites, PPC, Social Media, E-Mail, Digital & Web Analytics & Generating ROI

Proven experience in all things Internet marketing while impacting business bottomline. History of identifying trends, strengths & weaknesses to identify areas of improvement in across the digital landscape including websites (desktop & mobile), social media, SEO, e-mail campaigns, PPC. Ability to identify user experience and workflow through goal attribution and funnels.

  • Created & maintained websites.
  • Created & executed strategy for social media, SEO, e-mail & PPC campaigns.
  • Working knowledge of HTML with a familiarity of HTML5 & CSS.
  • Analyze website workflow to improve user experience.
  • Measured ROI with digital analytics (web, social, e-mail, PPC) with goal attribution and funnels that impact across the digital landscape that impact business bottomline.
  • Professionally maintained c-panels, domains & servers using Adobe Dreamweaver, GoDaddy, BlueHost & C-Panel.
  • Experience with communicating and working with clients and third party vendors.

Interactive Tableau based resume

Digital Marketing Experience
MEB Management Services
Digital Marketing Manager

Responsible for advocating, developing, optimizing implementing and planning data driven digital growth strategies for a professional real-estate management company for 100+ multi-family communities.


  • Used a CMS to create & maintain 90+ apartment community websites
  • Troubleshoot integration errors, resident account access and online payment issues
  • Develop & implement SEO strategy
    • +15% YOY increase
  • Oversaw and implemented year long migration of 90 websites between providers & coordinate with new vendor, IT, asset directors, managers and residents
  • Work with asset directors, community managers, IT & vendors to ensure website information accuracy, branding, website functionality & integrations
  • Maintain 100+ GoDaddy domains with purchases, renewals & transfers

    Social Media
  • Implemented social media guidelines, policy and strategy for communities, coach community managers with best practices and monitor social media activity
  • Coordinate 100+ Facebook Business Pages access to communities & other internal stakeholders
  • Responsible for Facebook Business Pages creation & ownership transfers

    3rd Party Marketing Sources & Outside Vendors
  • Maintain ILS (Internet Listing Service) feeds
  • Manage CRMs and ensure proper marketing source tracking in place
  • Evaluate potential vendors and products to ensure the best and latest services are being used
  • Work with 3rd party vendors with PPC, websites, ILS & CRM
    • Lowered CPC 15% &
    • Lowered bounce rate 10%
    • Increased leads & apartment leases 15%


  • Aggregate data from Google Analytics, Google AdWords & other digital marketing data to measure engagement across digital channels using Tableau & Google Data Studio
  • Work with asset directors, managers and owners on data driven digital marketing strategies impacting communities bottom line and business decisions up on request
  • Implemented Google Analytics & Google Search Console to evaluate potential economic impact & user experience
Live News Stream

Responsible for developing, designing, planning growth strategies, implementations for digital marketing, and email campaigns for clients. Optimize user experience, evaluate end-to-end customer experience across multiple channels for customer emerging technologies through campaign execution, form development, and landing page design.


  • Created & maintained WordPress based website
  • Implemented live video feeds from 90+ cites from local NBC/ABC/CBS/FOX affiliates & various international news organizations websites. 
  • Implemented and maintained Google AdSense for revenue generation
  • Implemented tag management with Google Tag Manager deeper analytics on website user engagement
  • Implemented A/B test to measure improved conversation and lower bounce rates
  • Developed SEO campaign
  • Keyword research using Google Keyword Planner
    • Continuously generating page one Google search returns
  • Search traffic increased 9x year-over-year by using keyword research and Google friendly navigation
  • Monitored website traffic with Google Analytics
  • Dissect user behavior user behavior and identify trends
  • Established dashboards
  • Manage URLs with RegEx
  • Made UX / UI changes based on analytics, A/B test & Google Search Console (Google Webmaster Tools)
  • Increased website traffic year-over-year by 10x
  • Managed Google AdWords Campaigns
    • Average ad position rank: 1.5
    • Average CTR: 2.5%
    • Average Quality Score: 7
DKD Arts
Freelance Web Designer & Project Manager

Responsible for developing, designing, planning growth strategies & evaluate end-to-end user experience (UX/UI) by responsive websites for small & medium sized companies using WordPress. Also accountable for supporting project management, new hire training, daily operations of the office and assisted in making strategic business decisions in a collaborative team environment.


  • Create responsive websites for small & medium sized companies using WordPress.
  • Implement SEO campaigns for clients, unitizing keyword research
  • Using technical SEO strategies for easy search engine crawling with Google Webmaster Tools.
  • Conduct web analytics for improved UI/UX.
  • Using FTP/SFTP, GoDaddy & BlueHost c-panel for domain and server maintenance on BlueHost & GoDaddy hosting. 
  • Assist in implementing project management, internal policies, procedures, organization measures, company outlook and moving to a new office space for a start-up digital marketing agency.
  • Assist with project management, project & task delagation, new hire training & office management
SEO Manager

Accountable for evaluating website traffic by planning growth strategies from designing landing pages to evaluate end-to-end user experience for an international jewelry e-commerce site daily through an yearly basis.


  • Locate opportunities for new landing pages using Google Analytics, Google Webmaster Tools & SEMRush
  • Identify website traffic trends
  • Approve content for new landing pages
  • Create & maintain internal architecture documents for company websites
  • Consult on social media for increased engagement & increase website traffic
Digital Marketing Specialist

Responsible for planning growth strategies for increased e-mail campaigns engagement and monitoring website traffic for “The Kim Komando Radio Show” from a monthly basis to an intraday basis, generating 12 million monthly page views.


  • Monitored website traffic from a monthly basis to an intraday basis.
  • Analyzed how various sources impacts traffic with Google Analytics.
  • Created reports, breaking down website in-coming traffic via e-mail newsletters
  • Identified opportunities for increasing pageviews.
  • Identify opportunities for increasing open rates and click-through rates for e-mail newslatters.
  • Work with other teams & key executives in implementing referral traffic strategies.
Axxess Unlimted
Social Media & SEO Manager

Responsible for establishing, developing, designing, & planning growth strategies for social media, e-mail marketing and website traffic.


  • Established & managed social media campaigns, with an emphasis on SEO, new followers/likes, and engagement for local businesses & produced weekly reports
  • More then double new Twitter followers, increased Facebook likes by 25% while consistently increased engagement
  • Reassessed, created & implemented onsite & offsite SEO campaigns for local & regional businesses
    • Increased website traffic by 33%
  • Conducted keyword research & competitive analysis for onsite & offsite SEO for client websites & microsites
  • Originated company’s monthly client website traffic reports
  • Created, sent, and analyzed e-mail campaigns while consistently produced above average open rate
  • Updated websites with HTML & maintained domains & servers
  • Create sitemaps & wireframes for new websites & microsites
  • HootSuite Certified
  • HubSpot Inbound Marketing
  • Google Ad Search Certification
  • Google Analytics Individual Qualification
Google Analytics
Google AdWords
Google Data Studio
Microsoft Word
Microsoft Excel
Microsoft PowerPoint
Google Apps (Google Docs/Google Sheets/Google Slides/Google Drive)
Windows 7
Adobe Photoshop Elements 6
Adobe DreamWeaver
Google Search Console